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  • Writer's pictureJonny White

10. Whiteboard video

Rick Stollmeyer has highlighted repeatedly that what MINDBODY does is difficult for people to grasp. We hear this in sales conversations with prospects, and from power users at BOLD. It’s software, but there’s a network, and a partner network, and an app, and a business app, and branded apps, and payments, and websites, and payment systems. For a potential subscriber, it’s overwhelming. We need to reduce the amount or work it takes for them understand the MINDBODY ecosystem.

Whiteboard videos are being used more and more to make complex concepts easy to understand in simple, storied, visual terms. Drawing and talking at the same time has been used in classrooms for centuries, because the mind can more easily grasp a complex concept via combined audio and visuals than via one or the other. A whiteboard animation is memorable, can be sent or placed anywhere, and is fun and engaging.

I propose a hand-drawn and narrated video that explains MINDBODY and presents the main value propositions to both subscribers (scheduling, the app, the network, the millions of consumers) and to consumers (convenient searching, booking, and paying) in an entertaining manner and in under two minutes. Sales and channel sales partners can use this video to explain MINDBODY to potential subscribers using simple, attractive terms that we control, rather than fumbling through a difficult, improvised explanation. They can share this video easily via email, text, or in-person and invite questions. I have created these videos for pharmaceutical clients around complex health education concepts, and our video team lead has created them in the past as well. A few of us at MINDBODY have been keen on this idea for some time and have figured out ways to tailor the video to fit our market and brand (e.g. using a Zen-brush technique like our Enso uses, rather than using a traditional whiteboard).

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