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1. Workout orientation videos
Imagine you’re new to the MINDBODY app and you’ve found Barre, Yoga, and CrossFit studios near you, but you have only a vague idea of...
Jonny White
Jul 21, 20172 min read
2. Permission push notifications
A marketing push notification can feel like an invasion of our privacy, yet we constantly set our phones to wake us up, remind us to get...
Jonny White
Jul 21, 20171 min read
3. MINDBODY universal gift card
While payments are not yet integrated under the Identity project, it may soon be possible under “universal login” to create a universal...
Jonny White
Jul 21, 20172 min read
4. Hairstyles website
Salons now take pictures of haircuts and hairstyles that they create, and with the customer’s permission, they post those pictures to...
Jonny White
Jul 21, 20172 min read
5. Encouraging positive reviews
Reviews are becoming a dominant strategy for evaluating purchases in general, and software is no exception. MINDBODY has been slammed...
Jonny White
Jul 21, 20172 min read
6. Onboarding worksheet
Negative reviews of our software constantly mention the difficulty of subscriber set up. We’re planning on making that experience better...
Jonny White
Jul 21, 20172 min read
7. Free education
At this point in the customer lifecycle, a potential future HQS will be looking for as much business-relevant education as possible to...
Jonny White
Jul 21, 20171 min read
8. Business orientation videos
Not to be confused with the “workout orientation videos” mentioned earlier, the business orientation videos would be created by our...
Jonny White
Jul 21, 20173 min read
9. Subscriber networking tool
The speed-networking sessions at BOLD 2016 were rated by subscribers as successful and valuable. Speed-networking may seem like a...
Jonny White
Jul 21, 20171 min read
10. Whiteboard video
Rick Stollmeyer has highlighted repeatedly that what MINDBODY does is difficult for people to grasp. We hear this in sales conversations...
Jonny White
Jul 21, 20172 min read
11. Partner whiteboard videos
I’ve learned that the sales team sometimes gets caught on questions about our partners. Once we achieve the ability to make our version...
Jonny White
Jul 21, 20171 min read
12. Custom enterprise solutions
Our largest clients know as much about running their business as we do and there’s not much sense in attempting to market to them in...
Jonny White
Jul 20, 20171 min read
A final note on testing
This assignment asked for content that would provide the most benefit to consumers at each stage of their customer journey. The words...
Jonny White
Jul 19, 20171 min read
1. Start-up checklist
When starting a business—speaking from experience—you don’t know what you don’t know. You probably have one specialty and you may be...
Jonny White
Jul 9, 20171 min read
2. Webinars
For the Newbie, many business concepts are—well—new. Webinars are an idea way to convey and talk around the concepts that the Newbie...
Jonny White
Jul 8, 20171 min read
3. Whitepapers explaining KPIs
While viewing webinars is a great way to get familiar with new concepts, when it comes to concepts that require repeated scrutiny,...
Jonny White
Jul 7, 20171 min read
4. Case studies
Learning strategic moves and seeing opportunities in the lives of others is a great way to get out of your own head. Via case studies,...
Jonny White
Jul 6, 20171 min read
5. MINDBODY University (& Online)
When we hit a plateau—in our fitness, in our intellectual development, or in our career—often a little external push is necessary to get...
Jonny White
Jul 5, 20171 min read
6. S.M.A.R.T. goals and check-ins
The Plateauer has stagnated and risks losing market share if they don’t evolve with their industry, but they might not know what they...
Jonny White
Jul 4, 20171 min read
7. MBOne video Q&As, chats, AMAs
My last business created educational content for families with type 1 diabetes. The world’s best doctors, researchers, and specialists...
Jonny White
Jul 3, 20171 min read
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