My last business created educational content for families with type 1 diabetes. The world’s best doctors, researchers, and specialists were more than happy to give away their very best ideas and content simply for the pleasure of helping people who would be grateful to receive it. These are top-of-their-field specialists who would charge $50,000 for the equivale
nt video and consultation for a pharmaceutical company, but they were willing to give it away for free—and were grateful for the opportunity to do so—for the sake of their community.
I believe a similar benevolence and community can exist in the wellness space. I believe a thriving salon, spa, box, studio, or individual practitioner would give up their best ideas in Q&As, chats, and Ask-Me-Anythings just for the sake of sharing their knowledge. Indeed, when you’ve succeeded, it often seems like the only meaningful thing that you can do. If this sounds far-fetched, consider that Wikipedia is continually created, refreshed, and edited by volunteers who just want to share their knowledge with strangers because they find it meaningful. This is the benevolent internet, and it’s something we can facilitate for the wellness industry. Upward spirals of generosity in the wellness space can live under the MINDBODY brand.
