When starting a business—speaking from experience—you don’t know what you don’t know. You probably have one specialty and you may be really good at it, but it’s rare for a wellness expert to also be a marketing, finance, legal, and IT expert. The danger, then, is that you might focus on the aspects of your business that you find most enjoyable and neglect the aspects that seem difficult or need a mode of thinking that’s not your forte.
A start-up checklist solves the problem by laying out the key steps for each aspect of the business (registration, tax ID, lease, loan, marketing, tracking, payments, etc.). This checklist becomes more and more useful to the extent that it’s tailored and continually optimized by vertical (and perhaps more specifically as we learn more and more about our subscribers). This checklist rounds out all the elements of starting a studio or practice, and also ties in the actions that the practitioner has to take within MINDBODY as they get rolling. While we presently have a software set-up checklist, a larger checklist would give new subscribers a straightforward way to move through all the necessary steps, and would fully integrate their business into the MINDBODY platform along the way.