4. Case studies

Learning strategic moves and seeing opportunities in the lives of others is a great way to get out of your own head. Via case studies, you look at your business from an outside perspective. When you study a business case, you get away from all our biases and hang-ups about your own work and you look with honest analytical scrutiny at someone's else's work. Afterward, you can’t help but retain a little bit of this outside perspective and necessary harshness when you look back on your own business.

MINDBODY Premium Support works to help subscribers across all our verticals and can likely name the key things they look for in assisting these subscribers in each vertical, at each growth stage. Digitally available case studies—whether fictionalized out of a combination of several businesses in order to highlight some key learnings, or based exactly on an existing business—can save hundreds or thousands of subscribers from falling into the same traps and can show them the way out. When these are optimized in a curriculum to be seen at the exact moment that a problem is likely to arise in the growth of a business, they will become invaluable to subscribers who were about to fall into the trap that the case resolves.