At this point in the customer lifecycle, a potential future HQS will be looking for as much business-relevant education as possible to learn about their industry and to inform their next moves. MINDBODY has already created a great deal of knowledge and industry expertise in our whitepapers, webinars, MBU, MBU Online, and client testimonials. We can shape all our educational content into a curriculum split by vertical, as well as a checklist to keep subscribers in the early stages honest with themselves about the steps they have or have not completed. I’ll discuss this idea in much more detail concerning the Business Lifecycle, but it’s so central to this phase of the Customer Lifecycle that to not mention it here would seem negligent. To whet your appetite for the more in-depth discussion, consider the fact that many large franchisees have a program for the creation of their franchises, and that MINDBODY serves many of these franchisees and has more data on what works and what doesn’t than any of them. This educational curriculum could be one of the greatest assets we offer, and once created, it becomes a digital resource that engages potential subscribers with MINDBODY and integrates MINDBODY into the setup of their business.