The speed-networking sessions at BOLD 2016 were rated by subscribers as successful and valuable. Speed-networking may seem like a cutting-edge idea, but it’s based on speed-dating, which is now antiquated in favor of online and app-based dating tools. If we want to increase the value to subscribers of being part of the MINDBODY family/network, could MINDBODY subscribers create and browse profiles so that they could connect to each other in a similar fashion to online and app-based dating?
One could use this at MINDBODY events (e.g. BOLD) then keep it going outside of these events. In an informal chat, Blake Beltram suggested we might set it up at MBOne events to get people excited about connecting ahead of time.
It’s a way to encourage MINDBODY subscribers to provide value to each other with no ongoing effort from MINDBODY except maintaining the app or service, once created. If this tool were built in MBOne, it may be possible to help subscribers derive more value from their existing profiles with a little bit of content strategy.