For the Savvy Thriver to continue growing, they’ll need to incorporate the newest and most customized features of MINDBODY software to their business. Many of those features come from our API partners. Our API partners want to connect to these subscribers and build custom solutions for them to increase their own revenue. It benefits us to create a win-win around our API partner’s innovation by co-creating educational content alongside our API partners that show Savvy Thrivers what more MINDBODY can offer. These API partners are one of the key advantages that differentiates MINDBODY from competitors or custom-built software solutions for the Savvy Thriver subscriber.
Jonny White